The 6 best online shops for maternity fashion

In this blog I often try to help you find clothes that are mama friendly, that is, “normal” garments that are suitable for pregnant and/or nursing women who love fashion.

But sometimes it’s worth to get some proper maternity and nursing items (specially bras and bottoms) so I decided to make a round up of the best online stores for affordable maternity fashion. Here is the list, and my favourite picks from each one:

Target

What’s more convenient when you are pregnant than shopping your maternity clothes while you stock up in everything else you need?

Target Maternity Dress

I am a sucker for stripes, this dress is fun but could also be worn with a blazer to work. Genius!

 

H&M MAMA

An international powerhouse, it’s the safe place to go for affordable fashion for the whole family.

Sweatpants are no longer for lazy girls, they are spot on trend for a cool and relaxed look. You won’t want to take them off.

Sweatpants are no longer for lazy girls, they are spot on trend for a cool and relaxed look. You won’t want to take them off.

 

New Look

New Look takes maternity fashion seriously, stocking a wide range of belly-friendly clothing from great basic sets to pretty dresses.

 

new look maternity

What a beautiful print! This cotton dress is bang on the boho look for this spring/summer

ASOS

Apart from their Maternity collections, they stock other well known maternity brands like Mama.licious, Isabella Oliver or Elle Macpherson Intimates.

Having a comfortable pair of jeans is essential for any gal, and this pair will give you the sartorial edge every time.

TOPSHOP

Always at the forefront of trends, TOPSHOP Maternity is the perfect range for mamas who won’t let a bump get in the way to be the coolest girl in the room.

For a conservative girl, it looks like something you would wear to sleep; for the sartorially savvy, it’s effortless cool.

 

GAP

With a huge range of jersey tops and dresses, you can’t go wrong with GAP’s comfortable yet stylish pieces.

Striped maxi dresses, fresh and cool (wear a waist band underneath for support if needed)

 


 

What do you think of this list, did I miss any shop you like? Where do/did you shop for your maternity wardrobe?

New Look Maternity color block dress for work & play

It’s not often that a maternity dress makes me wish I was pregnant, just for the cuteness of it, but this New Look colour block dress achieves just that (well, almost). It’s simple, it’s chic, you can get a sober look, or twist it for a more playful outfit.

These are 2 looks that I think are easy and fun:

Work

Working girl in color block dress
dress: New Look Maternity Colour Block Dress // glasses: eyebobs Mr. Digler Readers // shoes: H&M loafers // notebook: Moleskine classic notebook // watch: MARC by Marc Jacobs Henry Dinky Analog Watch // lipstick: Topshop Lips in Nevada // tights: Gap Maternity Opaque Tights

New look

Play

Girl in the color block dress

dress: New Look Maternity Colour Block Dress // boots: Dune Brogue Chelsea Boots // sunglasses: Madewell Hepcat Shades // bag: Jonathan Adler Vera Doves Bag // lipstick: Topshop Lips in Rio Rio // tights: Gap Maternity Opaque Tights // hat: River Island Fedora Hat

My favorites from New Look Maternity

Happy New Year people! Have you been keeping all those super ambitious resolutions? Erm, I didn’t get to finish writing them!

So New Year calls for a New Look right? Well, I think it’s a good excuse to get back to have a quick look at what’s at store in this shop, there are always tons and tons of great maternity basics and some cool finds too. Here is my selection, hope you like them:

My favorites from New Look Maternity

1 New Look Maternity Burgundy Tea Dress // 2 New Look Maternity Black Colour Block Crepe Tunic Dress // 3 New Look Maternity Monochrome Stripe Crepe T-Shirt // 4 New Look Maternity Grey Double Zip Front Jumper // 5 New Look Maternity Navy Broderie Panel Tea Dress // 6 New Look Maternity Black Tile Print Sleeveless Dress

Job done! 12 breastfeeding friendly dresses from ASOS

As a busy nursing mother, I know how time consuming can be searching for a pretty, on-trend and affordable dress that allows breastfeeding my child. Well, I made the hard work so you don’t have to, here is a dozen of breastfeeding friendly dresses from ASOS:

Glamorous Swing Shirt DressNishe Tea Dress With Feather EmbroideryNW3 Shirt Dress in Carnation PrintASOS Swing Dress With Lace InsertsASOS Shirt Dress With Military DetailNishe Shirt Dress With Butterfly Embroidery and Contrast CollarPeople Tree Brushed Cotton Check Shirt DressASOS Shirt Dress In Chambray Floral PrintASOS Shirt Dress In Check With Dip DyeASOS Extreme Swing Dress In CheckASOS Shirt Dress With Color Block And EmbroideryASOS Shirt Dress In Winter Floral Print

Also, don’t forget to follow Mamalooks in Pinterest, I have a dedicated board for breastfeeding and maternity friendly fashion, take a peek and get inspired!

The caped crusader strikes back! 10 mama friendly capes for a warm and chic winter

Leslie Tessler Capes

If your pregnancy and post-partum spans the cold months of the year, and your belly and baby weight don’t fit in your coat, it may be wise to think about getting a cape: forgiving cut, cozy warmth and a timeless, classic shape to wear for winters to come.

The caped crusader strikes back - 10 mama friedly capes for a warm and stylish winter

Top row

1 Dorothy Perkins Tweed Piped Cape / 2 Twenty Easy by Kaos Orange Cape / 3 Femme by Michelle Rossi Brown Cape / 4  Oasis Salt and Pepper Cape / 5 Route des Garden Cape Coat

Bottom Row

6 Replay Cape / 7 Warehouse Melton Cape / 8 Camo Poncho Cape Coat / 9 Dorothy Perkins Black Cape / 10 Adele Fado Cape Coat

(top image: Leslie Tessler)

Loose women! 14 mama friendly oversized tops

oversized tee

You don’t need to get a whole new wardrobe when you get pregnant. If you spend your budget wisely, you can acquire garments that you can wear before, during and after your pregnancy. Take these oversized tops for example; or the open cardigans and floaty kimonos.

If you (like me) love the loose top/ skinny bottom silhouette, what better than soft, stretchy and roomy t-shirt? Perfect to wear with a bump and then afterwards really easy (and discreet) to lift for nursing.

Don’t you love how she does it?

Loose women! 14 mama friendly oversized tops
–Top row–
Rag & Bone slouchy t shirt / Yaman Boyfriend Tee / A Postard From Brighton Oversized Top / Enza Costa Oversized Top / Vila Confi Oversize T-shirt
–Middle row–
American Vintage Loose T-shirt / H&M Oversized Top / H&M Jersey Top / Monki Julika Top / Uniqlo Easy Drape T-shirt
–Bottom row–

Cozy times! 8 mama friendly cardis

Newsflash! A cozy cardigan keeps you warm when it gets chilly like these autumn days. Who would have thought, hu? Well, in all its obviousness, I want to emphasize the goodness of this classic garmet: it’s super mama friendly, like these open versions that envelop the baby bump or give you easy access for nursing.

A graphic style is perfect when you want to add a quirky touch to your outfit, and the neutrals are a safe haven in the crazy daily caos. What’s your pick?

Cozy times! Mama friendly cardis

>> Geometric <<

 

- neutrals -

5 / H&M Knitted Cardigan / 6 Pull & Bear Openwork Jacket / 7 Calypso St. Barth Uma Cashmere Cocoon Cardigan / 8 Mango Waterfall Cardigan

(top image: I couldn’t source the image, the link from Pinterest wasn’t working when I edited the post. If you know the origin of the image drop me a line and I will be happy to credit it. )